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All you Need to Know About the Advanced SEO Program

Advanced SEO Program

One of the major consequences of the COVID-19 pandemic is that it has accelerated the transition to a digital world. People all over the world have had to adjust to how they communicate and do business – the use of social media has increased significantly, and companies are embracing it for advertising their products as well. Digital marketing growth has skyrocketed over the past few years, and companies are investing hugely in this form of marketing.

Though you may have heard of the various aspects of digital marketing, Search Engine Optimization or SEO is quite popular among marketing pros. In today’s rising digital world, SEO is almost a mandatory skill for professionals willing to start a career in this domain. SEO is all about the efforts taken to increase the organic traffic of a website. As the name suggests, SEO focuses on making a website search engine friendly so that it can rank higher in the Search Engine Results Page (SERPs) when a user types certain keywords.

The reason why ranking higher in SERPs is given so much importance is that most of the people click on the top three to four search results when they search for anything on a search engine. In fact, the first result in Google gets approx 32% of all clicks, as per Backlinko. Evidently, companies are battling for top positions in SERPs to get more organic traffic.

It is important to understand that organic traffic means not paying the search engine to show your website in the top search results, as done in Pay-Per-Click or PPC marketing. Though PPC gives instant results, companies cannot pay a huge sum of money to search engines on a regular basis and will have to switch to SEO efforts to improve their ranking for the long term. Search Engine Journal highlighted in one of its reports that around 49% of marketers believe that organic search has the best Return on Investment (ROI) of any marketing channel.

If you dream about becoming an SEO specialist, then now is the right time to gain the required skills. It is recommended to take an online SEO course that can help you build a strong foundation in this area. At the end of the course, you will achieve an SEO certification that will validate your SEO expertise. But how do you search for a reliable course? Well, you don’t need to, as we are going to discuss one of the best SEO courses available online. Read on to find out more!

Simplilearn’s Search Engine Optimization (SEO) Training Course

Simplilearn is the world’s leading online Bootcamp and certification training provider. It partners with companies and individuals to offer training related to the most in-demand skills in the job market. The platform offers over 400 courses, has more than 2000 qualified instructors, and so far trained over 2,000,000 professionals across the world. One of the popular courses offered by this platform is Advanced Search Engine Optimization Program.

This program is designed to help you gain expertise in several facets of SEO like link building, keyword research, analytics, technical SEO, and more. You will understand what it takes to step into the shoes of a full-stack SEO professional.

Some of the top skills  covered in the program are:

  • Content marketing
  • Web analytics
  • URL management
  • Keyword management
  • Website management
  • HTML and technical site optimization
  • Working of search engines
  • Local SEO

Syllabus – The entire content of this advanced SEO program is divided into the following lessons:

  • SEO Introduction
  • How Search Engines Work
  • Types of SEO
  • Keyword Research and Competitive Intelligence
  • On-page Optimization
  • Off-page Optimization
  • Duplicate Content
  • Design and Architecture
  • Local SEO
  • Algorithm Updates and SEO Changes
  • Integrating SEO with Other Disciplines
  • SEO Tools
  • How to Build a Successful Career in SEO
  • Search Engine Optimization Foundations Quiz

Apart from the theoretical classes, students get access to over 20 real-world industry-based projects and gain a 360 degree understanding of planning and marketing a website. You will also get a working knowledge of popular SEO tools like Moz, Majestic, SEMRush, and SpyFu.

Prerequisites – Candidates taking this advanced SEO program are expected to have a fundamental knowledge of internet usage, HTML, and Microsoft office. However, it is not mandatory.

What makes this SEO course different from others is its cutting-edge curriculum designed in guidance with industry experts. The trainers are highly qualified and bring the current best practices and case studies to sessions to help candidates gain job-ready skills. They constantly research the latest trends and infuse them in the program, as it is necessary for the ever-changing field of search engine optimization. Every change occurring in the market is taken into account and the course content is regularly updated to reflect current market trends. The industry projects involve real-life scenarios and students get hands-on learning by working on virtual labs. Moreover, there is round-the-clock learning support from mentors and a community of like-minded professionals to resolve the doubts of students.

With all such benefits, do you need to look out for any other SEO course? Probably not! So, sign up for Simplilearn’s Advanced SEO Program today and take your career to new heights.

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